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Print-on-Demand
Print-on-demand has enabled VelocePress to bypass the barriers into the mainstream channels. All of VelocePress' titles are available via Ingram's global distribution network and a single book can be printed and delivered as needed - even one at a time. In addition, depending on the location of the customer, the books can be printed and shipped from either the US or the UK.
The expense of printing an initial quantity, warehousing the books and shipping them to the outlets is eliminated. This allows VelocePress to take bigger risks on titles and to pass on the savings to the author/rights holder.
Print-on-Demand vs Traditional Printing
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Print-on-Demand
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Traditional Printing
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Projected Sales Volume
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less than 2,500
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greater than 2,500
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Images and Graphics
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line art, black and white photos
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color, black and white, glossy
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Binding
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hard and perfect (soft) bound
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hard and perfect (soft) bound
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Layout
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vertical only, specific sizes
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custom size and layout
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Time to Market
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less than 30 days
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several months
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Updating
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at any time
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print-run quantity dependent
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Print-on-Demand Availability
Retail customers may purchase all of VelocePress' print-on-demand titles via Amazon (US, UK, Canada, France, Germany, Japan, Austria) or independent booksellers.
Wholesale customers may purchase from Ingram or directly from VelocePress.
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